TL;DR
Get bike and ride gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Zwift has introduced Zwift Plus, a higher-priced membership that adds Zwift Coach training plans and Zwift Video, a collection of filmed real-world riding routes integrated with Zwift gameplay. The standard membership remains at £17.99/$19.99/€19.99 per month, and existing subscribers will receive a short-term free trial of Plus. Further details, including the trial’s length and the longer-term route rollout, were not specified in the report.
Zwift has introduced a higher-priced membership tier called Zwift Plus, bundling two new features, Zwift Coach and Zwift Video, for £26.99/$29.99/€29.99 per month. The existing standard plan remains at £17.99/$19.99/€19.99 monthly, giving subscribers a choice between the current service and the new tools rather than making the upgrade compulsory.
Zwift Coach creates a training plan using a rider’s experience, fitness goals, preferred plan length and planned weekly activity time. Plans can run from two weeks to six months. The feature is designed to adjust as a rider’s inputs and activities change, including outdoor rides and cross-training, and it provides a progress report and analysis after workouts. The day’s focus is displayed in the Zwift Companion app.
Zwift says the coaching system uses a mathematical model based on established training science and a data archive containing 65 million rides. The report says Zwift described the tool as not AI-based, while noting that AI is used to generate messages to users. Cycling Weekly said it had not yet completed a longer-term assessment of the coaching feature.
Zwift Video launches with 21 routes filmed in high definition, adding a reported 385 kilometres of rideable roads. Locations include the French Alps, Mallorca, Tenerife, South Africa’s Western Cape, Norway’s Lofoten Islands, southern Utah and the Scottish Highlands. Zwift overlays its familiar game elements, including sprints and climb segments, onto the footage. The initial routes include flat, hilly and mixed-surface options; the report says filming across multiple seasons means conditions can vary.
A New Choice for Zwift Subscribers
The launch changes Zwift’s subscription structure: Plus is the company’s first tiered membership option, according to the report, while the existing standard price and membership remain in place. Riders who do not want coaching plans or filmed routes can stay on the current plan. Those who value either feature must weigh them against a £9/$10/€10 monthly price difference between the listed tiers.
Coach puts structured training guidance inside the platform, which may appeal to subscribers who want a plan without hiring a separate coach. Video adds real-world scenery to indoor rides and expands the available route selection. These are different additions: one focuses on training structure, the other on the riding experience. Whether they justify the higher fee will depend on how often individual subscribers use them; the launch report does not establish their value for every rider.
Popular right now
Ninja DualZone Air Fryer 10 Qt Smart 6-in-1 Grey (DZ950)
Sony BRAVIA 5 85-Inch Mini LED 4K HDR Smart TV (K-85XR50)
Vitamix Propel Series 750 Professional-Grade Blender, 4 Programs, Black
As an affiliate, we earn on qualifying purchases.
How the Plus Features Work
Zwift Video combines location footage with the platform’s existing ride mechanics, rather than presenting a video as a separate, uninteractive viewing experience. Cycling Weekly’s report describes familiar Zwift elements appearing over the routes, with some adjustments intended to preserve the scenery. It also reports that route footage is downloaded and buffered as riders progress, though technical details were not provided.
The launch report compares the format with Rouvy, a company Zwift acquired in April of the same year. Zwift staff told Cycling Weekly that Zwift Video and Rouvy remain distinct products, with no current route overlap or cross-compatibility. The report says Zwift attributed the separation to differences in filming and software design. It also notes that video routes can be created faster than routes built from scratch, which could allow Zwift to add more over time.
“Zwift Video and Rouvy are distinct and will remain so.”
— Zwift employees, as reported by Cycling Weekly
Trial Terms and Future Routes
The length and conditions of the free trial for existing subscribers are not stated in the source report. It also does not specify whether every Plus feature will be available during the trial or what happens automatically when it ends.
The report describes 21 routes at launch but gives no schedule or confirmed number for future additions. Zwift’s statement that video routes can be produced faster suggests the format may expand, but no release dates are provided. The source also offers only an early hands-on account of Zwift Coach, not evidence of its training outcomes over time. Subscribers will need further information to judge how well plans adapt in practice and whether the video experience performs consistently across different computers and internet connections.
Subscriber Trials and Product Testing
Existing subscribers are due to receive a short-term free upgrade trial of Zwift Plus, according to the report. Zwift has not provided the trial duration in the material available here, so subscribers should check the membership details shown in their accounts before relying on a particular end date or billing arrangement.
Further assessment will depend on extended use of Zwift Coach and the new routes. Cycling Weekly said a more detailed Coach review would follow after additional testing. Zwift may also add video routes, but the report gives no timetable or confirmed next locations. For now, the firm details are the two listed monthly prices, the launch features and the 21-route video collection.
Key Questions
How much does Zwift Plus cost?
Zwift Plus costs £26.99/$29.99/€29.99 per month, according to the report. The standard plan remains £17.99/$19.99/€19.99 monthly.
What does Zwift Coach do?
Zwift Coach builds a training plan based on a rider’s experience, goals, available time and preferred plan length. Zwift says the plan can account for activities such as outdoor rides and cross-training and provide post-workout analysis.
How many Zwift Video routes are available at launch?
The launch includes 21 filmed routes, adding a reported 385 kilometres of rideable roads across locations in Europe, Africa and North America.
Do current subscribers have to switch to Zwift Plus?
No. The standard membership remains available at its existing price. The report says current subscribers will be offered a short-term free trial of Plus, but does not give the trial’s duration or terms.
Is Zwift Video the same product as Rouvy?
No, according to Zwift employees quoted in the report. They said the products remain distinct, have no current route overlap and are not cross-compatible.
Source: cyclingweekly.com
